Business Description

Overview
Established premium functional beverage brand with national distribution, demonstrated consumer adoption, and strong positioning within one of the fastest-growing categories in consumer packaged goods. The company operates with a scalable, capital-light infrastructure supported by outsourced co-manufacturing, established supply chain relationships, and validated retail sell-through performance.

Since launch in June 2025, the brand has sold approximately 2.3 million units and generated more than $2.0 million in revenue, with approximately $2.9 million in booked 2026 revenue and projected topline approaching $4.5 million. The business currently operates profitably and produces approximately $700K in Seller’s Discretionary Earnings (SDE).

This is not a turnaround opportunity. The operational foundation is already in place, including production, vendor management, retail relationships, and repeat customer demand. The growth opportunity lies in strategic execution and scaling initiatives that have intentionally remained underdeveloped relative to category demand.
 
Investment Highlights

Proven Consumer Demand
The brand has achieved approximately 2.3 million units sold to date with consistent sell-through metrics supporting repeat purchasing behavior and retailer reorders. Consumer adoption has validated both product-market fit and category relevance.

Attractive Unit Economics
The company maintains approximately 24% contribution margins through efficient third-party production and disciplined cost management. The variable-cost operating structure allows for scalable growth without significant fixed infrastructure investment.

Capital-Light Operating Model
Operations are supported through outsourced co-packing and established supplier relationships, enabling rapid scaling while minimizing capital expenditure requirements. The existing infrastructure positions the business for accelerated growth without the need for substantial operational buildout.

Favorable Category Tailwinds
The company operates within the rapidly expanding functional beverage segment, benefiting from continued consumer demand for plant-based, low-sugar, and better-for-you beverage alternatives. Comparable brands in adjacent categories have achieved significant strategic exits within 5–7 years after reaching similar revenue milestones.
 
Near-Term Expansion Opportunities
The brand has a clear runway for continued growth through:

• Expanded retail distribution
• Channel diversification
• Additional product and SKU extensions
• New functional beverage formats
• Strategic partnerships and brand collaborations

• Beverage or CPG operators with experience scaling packaged goods brand
• Strategic acquirers in adjacent beverage or specialty food categories
• Distributors seeking upstream brand ownership opportunities
• Independent sponsors, family offices, or experienced search fund principals with category expertise

 
Transaction Overview
The founder is pursuing the sale in order to focus on a new venture and is willing to support a transition period to ensure continuity and operational success post-closing.

Buyers should possess meaningful equity capital and relevant operational experience. Transaction structure is negotiable for the right strategic or financial partner.
 
Confidentiality
This is a confidential offering. Brand identity, product category specifics, retail relationships, manufacturing partners, and supplier details will be disclosed only after completion of a qualification discussion  and execution of a Non-Disclosure Agreement.