Business Description

An exciting opportunity is available to acquire an established Yoga studio that is currently operating at approximately break-even. The current owner has owned and operated the studio for approximately 1½ years, following a previous owner who operated the business for approximately five years.  The reason for the sale is the seller wants to spend more time with the family.

The studio benefits from the recognition, systems, curriculum, marketing resources, and operational support of the franchise brand, providing a new owner with a proven platform from which to build. The existing studio is fully operational, with the physical infrastructure, equipment, memberships, instructors, and systems already in place.

Per the FDD (Franchise Disclosure Document), the total initial investment necessary to begin operation of a single studio is $529,233 to $826,265, which includes $113,650 to $171,550 that must be paid to franchisor or its affiliates.  A potential buyer must have $250,000 in liquidity and $500,000 in net worth and remain subject to franchisor approval.

The previous owner experienced ongoing losses during their five-year ownership period. The current owner has worked to stabilize the operation and bring the business to approximately break-even, creating an opportunity for a new owner to build upon that progress and focus on revenue growth and improved profitability.

 

Significant Upside Potential

The opportunity is particularly attractive for an owner-operator who is prepared to become more involved in the day-to-day business and aggressively pursue membership growth, retention, private sessions, workshops, community outreach, corporate wellness programs, and local marketing initiatives.

A motivated owner could potentially improve performance through:

• Increasing membership sales and improving member retention
• Developing a more aggressive local marketing and lead-generation program
• Increasing class utilization and optimizing the class schedule
• Expanding workshops, events, and specialty programs
• Building relationships with local businesses and employers
• Strengthening referral and community marketing programs
• Improving conversion of introductory offers into recurring memberships
• Controlling operating expenses and optimizing staffing
• Taking a more hands-on approach to sales and studio management

Ideal Buyer

This business may be particularly well suited for an owner-operator, experienced fitness professional, yoga enthusiast, or entrepreneur looking for an established studio rather than starting a fitness business from scratch. It may also appeal to an existing fitness or wellness operator seeking to add an established location and recognized national franchise brand to their portfolio.

The Opportunity

Rather than building a yoga studio from the ground up, a buyer can acquire an existing location with an established customer base, trained instructors, operating systems, and a recognizable brand and focus their efforts on improving sales, member retention, utilization, and profitability.

The franchisee has done a good job of putting the pieces in place to turn around the business on a path to profitability and growth.  Again, it's a tremendous opportunity to acquire a well-known franchise brand location at a fraction of the price to open one that includes teachers, customers, and goodwill in the market. 

The seller is motivated and will provide appropriate transition assistance to help facilitate a smooth ownership change. Qualified buyers will receive additional financial and operational information upon execution of a confidentiality agreement.