During the business sale process, following information collection, it is time for your Business Broker to get your listing out to the market! One of the main responsibilities of a business broker is to pair off buyers with sellers and visa versa. Though the process of how to sell your company is the same, the marketing of your business will be different depending on the specific business and its industry. Generally marketing activities are split into two categories: mass and target marketing.
Mass marketing can include the following activities:
- Internet advertising through our company website and websites like Biz Buy Sell.
- Sharing on social media, within blogs and through newsletter communications to our buyer database.
- Direct mailings to the community at large.
- Email marketing and even telemarketing in some cases.
Target marketing is the other side of our marketing activities and is one place where Transworld can really differentiate ourselves from other brokerages. When we represent a business, we don’t simply list it and wait for buyers to come to us. We actively market our clients’ businesses, working hard to identify buyers whose vision and strategy aligns with the seller. This kind of targeted marketing might look like a broker reaching out to a buyer they are already working with whose purchase criteria fits the geographic location and price range of your business. Our brokers may also already have lists of buyers looking to acquire business in a specific industry in Colorado, or a broker may target established companies in similar industries who may like to grow through acquisition. There are any number of ways that a broker will already have the upper hand and access for marketing your business!
This all being said our business marketing activities are tailored to each business listing we take on. We understand that each business is different and are always looking for ways to reach the most probable buyer to sell your business fast. For more information on how to sell your company or to discuss your business goals with a knowledgeable broker, please visit our website or schedule a free consultation today!
Rachael Holstein joined the Transworld Team in 2016 as Marketing Coordinator. Her working experience has been largely focused on Business Development and Marketing in the finance, architecture, property management, and information technology industries. A long time resident of Cleveland, Ohio, she attained her Undergrad from John Carroll University and a Master’s Degree in Global Interactions from Cleveland State University. She relocated to Denver in 2013 for a change of scenery and a bit of adventure.