Oasis

Transaction Highlights

Transworld Business Advisors of the Gulf Coast is pleased to have served as the exclusive M&A Advisor to Blue Haven Pools on the Gulf (POTG) in its sale to Crescendo Capital Partners.

Acquiror: Crescendo Capital Partners
Seller: Blue Haven Pools on the Gulf, LLC & BH MANO, LLC
Industry: Swimming Pool Construction, Service, Repair, and Maintenance

Marc Mihalsky, original founder (and now CEO) of POTG commented, “We are very proud of our company’s accomplishments and this is the successful cumulation of those efforts”. He also remarked, “The Transworld Team was crucial in every step of selling our company. They conducted an international campaign that produced multiple prospective buyers, drove a competitive process to maximize the value of our business, helped us navigate the challenges and ultimately found Crescendo, an ideal partner whose culture meshed well with our team” and added, “We are thrilled to partner with Crescendo, we are strategically aligned and their investment experience in residential construction trades will further accelerate our growth. We are immensely confident in the future of the Company and the best days are ahead!” POTG is currently a Top 10 Pool Builder in the U.S. headquartered in Mobile, AL, with two locations in the Florida panhandle, and a 4th location pending.

Bill Kleinschrodt, President of Transworld Business Advisors - Gulf Coast, remarked, “Our M&A Team was purpose built for this type of transaction”, adding, “These deals require a high degree of sophistication and our office worked hand in hand with all parties, including accounting and legal advisors for both sides, to help facilitate this successful outcome” and, “Not only is Crescendo Capital Partners a top tiered institutional, private equity investor, this acquisition represents an entirely new platform in their portfolio. This should contribute to enhanced resources and job creation throughout the company’s existing territories, plus expansion into new growth markets as POTG’s unique business model is poised to replicate.”

Bill Whiston, Transworld’s Lead M&A Advisor on this deal said, “We did what we do… search the globe to find the perfect Buyer, negotiate the highest value for our Seller, and manage the process from start to finish”, adding “all while letting our Clients remain focused of the daily operations of their business”. Whiston also commented, “In this case we had a dominant, industry leading Seller and an experienced, sophisticated Buyer, the synergies were obvious, and they were both committed to a successful outcome, even through the turbulent COVID era.”

With its platform investment in POTG and related entities, Crescendo Capital Partners represents one of the first institutional grade financial investments inside the new pool construction industry.

About the Companies

Overview of Blue Haven Pools on the Gulf (“POTG”)

Founded in 2000 and headquartered in Mobile, AL, Blue Haven Pools On The Gulf is well known along the Central Gulf Coast for its quality Gunite swimming pool construction and service work. In 2020, Pools on the Gulf built over 725 swimming pools to residential customers making the Company one of the leading pool builders in the United States and the most robust franchisee within the Blue Haven Pools network of over 50 U.S. locations. POTG began with an original franchise location in Mobile, AL, and now also has two location in the Florida Panhandle, with its fourth location pending.

Overview of Crescendo Capital Partners (“Crescendo”)

Crescendo invests in lower middle-market companies at an inflection point, bringing capital and scaling skills to unleash latent growth potential. Crescendo takes an active investing approach, working with management to build the infrastructure, processes and systems necessary for sustainable, scalable growth. Crescendo has made ~11 acquisitions totaling ~$300M, and has a particular expertise and successful track record in the construction trades, with 7 such closed acquisitions.

Overview of Transworld Business Advisors – Gulf Coast (“Transworld”)

Transworld’s M&A department primarily serves business owners in the $5-$50mm range throughout the Southeast and Gulf Coast corridor. According to IBIS Research, Transworld is the largest business brokerage firm in the world. Transworld offices are independently owned, yet function as an integrated network of highly experienced brokers and M&A advisors with more than 200 locations around the country and in nearly 20 countries. Transworld routinely provides confidential marketing and positioning, buyer-screening, and implements a structured process that maximizes seller’s value and probability of success when exiting a business. Transworld works closely with business owners to price their company competitively and position the company as a “must have” investment opportunity to qualified buyers. With a proprietary CRM and database with 40+ years of historical, relevant buyers and transactions, Transworld’s processes allow for owners to remain focused on their businesses, while Transworld’s team manages the selling process.