Growing your business should not feel daunting in the slightest and we understand that you don’t have a lot of money to spend when you are trying to grow your business. It is possible to grow a business inexpensively. With the following 7 easy and inexpensive tips, you can grow your business hassle-free.
1. Get Reviews!
Studies have shown that 56% of consumers select a business because of their positive reviews. If you need more reviews, consider encouraging customers to leave them via email reminders, links on receipts or by incentivizing them with coupons. If you find that not all reviews are positive, be sure to respond to negative ones more quickly and improve your customer service.
2. Improve Your Rank on Google
To improve your Google rank, consider increasing your company website search engine optimization, or SEO. This can be done a number of ways but the simplest and most affordable is by adding a blog to your website where you write about topics that are related to your industry. By using target keywords and posting a few times a month, your rank can improve organically.
3. Get Involved in Your Community
You can attend a local Chamber of Commerce meeting, set up a table at a Saturday Farmers Market, or a busy street corner downtown and get the word out. Many consumers are more visual so seeing your logo and talking to someone who represents your brand can make all of the difference. You’ll be surprised at how many people are happy to support local businesses.
4. Enhance Your Website
In addition to increased SEO, a user-friendly and attractive website can really help grow your business. Web design and development tools exist that allow you to tackle this on your own if the site is simple or you can work with experienced web developers. The idea is to make sure your business not only has a place for consumers to get all of your information but that it also accurately represents your voice and brand. It also helps to have a clearly defined sales funnel with clear calls to action for visitors to engage on the first click.
5. Create a Social Media Strategy
Posting attractive and on-brand content consistently is one of the easiest and most affordable ways to grow your business. One person from your existing staff - or even a brand-new staff member - can be in charge of developing a social media strategy and sticking to it. Posting on Twitter, Facebook, Instagram, Google My Business, and possibly LinkedIn consistently, as well as responding to clients and increasing engagement can help you increase your follower count, and therefore, your overall reach.
6. Adopt Guerrilla Marketing Strategies
Great content is not only remembered but shared time and time again. Guerilla marketing, like its name suggests, refers to unconventional and creative tactics to attract public attention. Today, this is commonly achieved through viral videos and even publicity stunts. For small businesses, it can often be creating memes on social media platforms or small, local interactive activities in nearby neighborhoods.
7. Evaluate Your Business Goals
By reading customer reviews and looking at financial statements, a business owner can determine where their strengths and weaknesses lie. Doing this in conjunction with evaluating business goals is a quick and easy way to see where you can improve to increase growth. Your hopes, dreams, and goals at inception may have worked for some time but as trends and markets change, so should your strategies!
Whether you're a small business just starting out, or a large business with room to grow, these small tips and tricks will help you bring your business to the next level. Looking to grow your reach by growing your brand into franchises? Contact the experienced team at Transworld Business Advisors Houston to discuss possibly franchising your business.