Studies show that consumers are becoming much more concerned with investing in eco-conscious businesses. In fact, trends show that 88% of consumers will be more loyal to a company that supports social and environmental issues. Furthermore, 87% are more likely to purchase a product with a social and environmental benefit. These statistics support the notion that businesses should do what they can to reduce their carbon footprint and show their customers that they are working to be more sustainable.

That being said, sustainability is more than changing your incandescent light bulbs to LED ones. Sustainability is also about having a positive impact on our local communities. On top of supporting a business with strong corporate social responsibility (CSR) programs, consumers also want to purchase products that allow them to feel like they are doing their part. If a product represents an immediate return on investment (ROI) for their communities, it is much more attractive than something strictly material.

When the time comes to invest in a new business, it goes without saying that choosing one with a strong foundation in sustainability is a smart idea. If not already in existence, it can be a business that can easily be transitioned into a household name for eco- and social-consciousness. The main trends in social sustainability are 1) economic inequality and 2) political responsibility. As the economic disparity rises, millennials are more and more concerned with negatively contributing to at-risk communities. At the same time, a business focused on voter registration, democratization, and human rights are supported now more than ever before.

Transworld Business Advisors has an arsenal of businesses that fall under this category and our experienced advisors are ready to help you find that dream business. If you are in the market, contact Transworld Business Advisors Houston to begin the process toward your new entrepreneurial investment.