Business Buyer Personas: Exploring the Different Types of Potential Buyers for Your Business

Business Buyer Personas: Exploring the Different Types of Potential Buyers for Your Business

There are many reasons why people seek to buy businesses. In this article, we outline the three main types of buyers that prospective sellers are likely to encounter: Individual Buyers, Strategic Buyers and Financial Buyers. Since each of these buyer types comes with their own unique interests and behaviors, understanding their personas and motives can help you maximize the value of your business.

Finding the Right Business to Buy

Finding the Right Business to Buy

A lot has certainly changed since this time last year, therefore, inevitably so have the markets. And maybe you have decided it’s time to own your own business and do what you’ve been putting off for years. As a potential buyer or entrepreneur, it is important to understand which industries you might be interested in, what types of businesses find success in your area, etc. i

Acquiring a Business in Uncertain Times

Acquiring a Business in Uncertain Times

The current situation is extraordinary, with many countries experiencing COVID-19 lockdowns, which is proving challenging in the business arena worldwide. Some industries will be adversely affected, as will certain types of businesses, which is a heart-breaking reality. But based on what we have seen in the past, economic uncertainty can also prove beneficial, especially for those who have been po