Home-Based Ecommerce Gift Biz - Profits Up 101%

Listing Number: 6842-170958



Through October 2020, Sales at this fast-growing, home-based eCommerce children's book and gift business are up almost 64% with Net Income up 101% through October. It is the perfect opportunity for a second income or stay-at-home parent looking for a part-time business that can be operated around busy family schedules and commitments. Orders are submitted online 24 hours a day, 7 days a week, 365 days a year with minimal need for phone interaction and no requirement for in-person contact. Founded 25 years ago by a stay-at-home mom who would make book baskets for friends, she wanted a business to keep her busy while allowing her to remain at home to raise her kids. The current owner partnered with the founder in 2013 with the intention to purchase the business in the near future. That happened in 2016 and she has been the sole owner since and has grown it from a few of the founder's friends to more than 4,000 customers.

The website has a wide selection of books, customizable carriers and gifts that customers can choose to create the ideal gift. Adorable baby books of all sizes and styles are "wrapped" in a variety of "container" options - Backpacks, Baskets, Keepsake Boxes, Personalized Bins, Personalized Buggies, Personalized Totes, Little Red Wagons. Each one is custom-created and assembled based on their selection of container, theme and price. Each gift includes a personalized bookmark and bookplates for each book in the order.

Owner Duties/Skills Required

This business is ideally suited to working from home. Assuming appropriate growth, it can be relocated to an office or flex warehouse space. The owner's duties include order fulfillment, packaging, shipping, inventory management, website maintenance, bookkeeping/accounts payable. Skills required are organization, marketing, love and knowledge of children's books and packaging. Experience with QuickBooks and social media also help

Growth Opportunities

1. Increase social media marketing.
2. Introduce turn-key products that are not labor intensive, such as stuffed animals, book ends, other baby items that can be sold as add-ons to create additional revenue.
3. Increase website and product awareness through blogging, press releases and creative promotions.

Business Trend

This industry will never go away. As long as there are babies, there will be loving friends and family members looking to get them gifts. Books are not a fashion or a trend, they are a mainstay and not even e-books can replace the joy of reading to a baby with a physical book that they can touch, smell, and even sometimes bite. The business also benefits from the increasing trends of increased online shopping, customization and personalization, which have accelerated recently.


Orders are submitted online 24/7/365. Fulfillment is based on demand and the owner’s schedule. A typical work week is about 20 hours.


Home-based. The owner uses about 350 square feet of office/shipping space, plus a small storage are for inventory and supplies.


Price is $87,000, including inventory, with $50,000 down and $37,000 of seller financing (available to qualified buyers).

Listing Details

  • Price: $87,000
  • Down Payment: $50,000
  • Sellers Discretionary Earnings: $44,728
  • Total Sales: $95,209
  • Location: Westchester County, New York

  • Inventory: $10,000
  • FF&E: $500
  • Employees:
  • Year Established: 1993
  • Reason for Selling: Retirement.
  • Category: Cards/Gifts/Books
Home-Based Ecommerce Gift Biz - Profits Up 101%

Business Listed By:

Bob Dunphy
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