Building Value, Gaining Time: A Liquor Store Sale Success Story

GREENWOOD VILLAGE, Colo. (October 2026) – Transworld Business Advisors of Colorado is pleased to announce the successful sale of an established liquor store serving a small Colorado community. The transaction was facilitated by Transworld Prospere Business Broker Mike Krieger. 

After working hard to improve the business during their ownership, the sellers were ready to make more room in their lives for family, particularly time with their aging parents. Achieving a strong return on what they had built was an important part of that transition, but they also needed the sale to remain confidential while they identified the right buyer. 

"The sellers had invested a lot into improving the business, and they wanted the sale to reflect the value they had created," said Krieger. "At the same time, this decision was ultimately about giving them more freedom to spend time with their family, so we wanted to make sure the outcome supported both goals." 

Strong buyer interest gave the sellers multiple options to consider. Through a confidential business sale process, Krieger managed that interest while protecting sensitive information and helping the sellers evaluate prospective buyers beyond price alone. Ultimately, a husband-and-wife team emerged as a strong fit for both the business and the small community it served. 

Competition and the business's performance also helped produce an exceptional financial outcome. The liquor store sold at a 3.7-times multiple of Seller's Discretionary Earnings (SDE), including inventory, exceeding typical industry valuation multiples and the sellers' expectations for the sale price. 

"Creating buyer interest gave us an opportunity to demonstrate the value of the business while still being thoughtful about who would ultimately take it over," said Krieger. "We were able to achieve a strong multiple and find buyers who felt like the right fit for the business and the community." 

Reaching closing then required careful coordination. Krieger helped the parties navigate a challenging SBA financing process while maintaining confidentiality and keeping the transaction moving toward completion. That hands-on guidance became especially important as financing complexities arose. 

Following the closing, the sellers expressed their appreciation for the outcome, particularly the sale price, confidentiality maintained throughout the process, and guidance through the SBA loan. The successful sale allowed them to realize the value they had worked to create while gaining something equally important: more time to spend with their family. 

If you're considering selling a liquor store or retail business in Colorado, planning for retirement, or simply exploring what your business may be worth, Transworld Prospere can help you understand your options. With experienced Colorado business brokers serving Denver, Colorado Springs, the Front Range, mountain communities, and businesses throughout the state, our team provides confidential guidance throughout the business sale process. 
 
About Transworld Prospere 

As part of the Transworld Business Advisors network, Transworld Prospere is proud to be the #1 Transworld team in the world for the past 10 consecutive years. Backed by the World's Largest Business Brokerage, we help business owners confidently navigate every stage of the ownership journey, from building business value to successfully selling and transitioning their companies.  
 

Through the Prospere Companies family of businesses, including Transworld Prospere, Transworld M&A, Transworld Commercial Real Estate, and Exit Factor Prospere, we provide business owners with the expertise and support they need at every stage of ownership. Whether it's increasing business value, starting the exit planning process, facilitating a successful sale, or finding the right commercial real estate solution, our integrated team delivers guidance tailored to each owner's goals.  
 

With offices serving Colorado, Dallas-Fort Worth, Austin-Waco, and Las Vegas-Henderson, our team proudly works with business owners across these markets and the surrounding communities. Whether you're just beginning to think about your business’s future or are ready to bring your business to market, we're here to help you protect what you've built, maximize its value, and move confidently into what's next.  
 

Ready to sell your business? Connect with a local Transworld Prospere broker near you.