Episode 20

Marketing and Social Media Strategies with Andrew Cagnetta and Jessica Fialkovich

"Increase the Value of Your Business"

Description:

Andrew and Jessica, along with two amazing guests, Kerry Cole, Executive director of Becca Cosmetics, and Corey Saban, founder of Videobolt.com, are presenting inexpensive and even no-cost strategies to grow your following in social media and make your business grow and even increase its value. Social media is a great tool to connect with customers, keep the engagement with them and really promote your business. This is a very simple process that can help you improve your business' quality of earnings. Listen to this episode for tricks, tips, and inspiration from a company that grew from nothing to two hundred million dollars! Listing of the week: Bianca Evans (Jacksonville, Florida) Multi-unit restaurant, family-friendly dining, opportunity to build into a franchise, five locations, $1.3 million. Call Bianca at 904-254-7846 or email to bianca@tworld.com.

Key takeaways:

[5:05] Kerry Cole
[5:37] The case of Becca Cosmetics.
[6:44] Using social media and marketing to launch Becca cosmetics.
[9:05] The influencer strategy.
[11:49] Seek the personal connection.
[12:28] Building from 61K to 3.3 million followers.
[13:11] Always responding to comments and direct questions.
[14:57] Starting a successful Instagram account with interesting content.
[16:20] Provide links.
[16:58] Increase your business value by targeting your market.
[20:07] Deal of the week: Joshua Sagman. Flower shop in Florida. Property listed as a commercial deal. Price: $150,000.
[21:50] Corey Saban, founder of Videobolt.com.
[22:30] Capturing the attention of clients through video.
[24:15] Video for small businesses.
[25:41] Different business using video as a marketing tool.
[27:11] Listing of the week: Bianca Evans (Jacksonville, Florida) Multi-unit restaurant. Five locations ready to be franchised. $1.3 million.

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