Hollie Choe, CEPA

Meet Hollie Choe | Business Advisor & Certified Exit Planning Advisor (CEPA) Hollie Choe brings a unique combination of professional experience, business acumen, and a genuine passion for helping others to her role as a business advisor. As a Certified Exit Planning Advisor (CEPA), Hollie is dedicated to helping business owners understand, build, and maximize the value of their businesses while preparing for a successful transition. Her diverse background spans banking, project management, sales, real estate, and counseling, giving her a well-rounded perspective on the financial, operational, and personal considerations that come with buying or selling a business. Hollie holds a Bachelor's Degree in Human Services with a minor in Mental Health from California State University, Fullerton, and a Master's Degree in Marriage, Family, and Child Counseling, along with a Pupil Personnel Services (PPS) credential, from California State University, Los Angeles. Her counseling background has shaped her ability to listen deeply, understand individual goals, navigate challenging conversations, and guide clients through important life and business decisions with empathy and care. Having grown up in a family of entrepreneurs with businesses in real estate, restaurants, salons, and e-commerce, Hollie understands firsthand the dedication, sacrifice, and perseverance it takes to build a successful business. She also witnessed the challenges many business owners face when it is time to step away. After investing years of hard work into building their businesses, some owners are unaware that selling may be an option and that the value they have created could help fund their next chapter in life. This personal connection is what drives Hollie's passion for business brokerage and exit planning. She believes business owners deserve to understand their options, recognize the value they have built, and have a thoughtful plan for transitioning to the next stage of life. She is committed to helping owners navigate the sale process with confidence, protect their interests, and work toward the best possible outcome. As a business advisor, Hollie takes a relationship-driven approach built on trust, transparency, and collaboration. She understands that buying or selling a business is more than a financial transaction; it is a significant personal and professional milestone that deserves thoughtful guidance and attention. Whether helping an owner prepare for a future exit or guiding an aspiring entrepreneur toward business ownership, Hollie is passionate about making the journey as informed, seamless, and rewarding as possible. Her greatest satisfaction comes from helping business owners realize the value of what they have built and helping others take the exciting first steps toward owning a business of their own.