Kassandra Castellanos
Kassandra Castellanos serves as Marketing Specialist at Transworld Business Advisors, where she leads strategic marketing initiatives designed to enhance brand visibility, strengthen advisor positioning, and drive qualified lead generation across multiple territories. She collaborates closely with brokers and leadership to ensure marketing efforts align with firm objectives and support measurable growth.
With experience in multi-channel campaign development, Kassandra executes integrated marketing strategies across social media and web platforms. She supports listing promotion, CRM-driven outreach, and digital communications to increase engagement with both buyers and sellers. Her approach blends creative storytelling with structured systems that promote scalability and consistency.
Prior to joining Transworld, Kassandra managed end-to-end digital marketing operations for a Marine and Powersports dealership, overseeing campaign strategy, website management, branded content, and large-scale promotional events. She partnered with leadership to drive seasonal initiatives and data-informed marketing decisions that increased traffic, engagement, and lead activity.
She holds a Bachelor of Business Administration in Marketing with a minor in Management Information Systems. Outside of work, Kassandra enjoys reading, exploring the diverse neighborhoods and culture of Houston, and watching films. She brings that same curiosity, discipline, and appreciation for storytelling into her marketing work, always seeking thoughtful and strategic ways to connect with audiences.
Languages: English, Spanish
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